Thursday, July 24, 2008

Are You "Gas-Worthy?"

Forget the dollar, the yen or the euro. The new unit of measure for determining something’s value is a tank of gas. Car dealers are telling you how many tankfuls of gas you can buy with their rebates. Electronics web pages are advertising pages of items that cost less than a tankful of gas. And some office workers are comparing pay increases and salaries for other jobs by how much more gas they can buy. Sad is the employee whose annual merit increase doesn’t even equal one tank of gas.

It won’t be long before social engagements are judged on whether or not they are “gas-worthy.” Will a wedding or other celebration rate two or three gallons of gas? Will sports teams gain or lose attendance based on the “gas-worthiness” of their win-loss records? And exactly how many gallons of gas can that NBA superstar buy with his salary?

I envision single people rating their dates on the gallon scale, with no one wanting to be rated as a one-gallon date. Movie ratings will switch from stars to gas cans, and 4-star hotels will become 4-gallon getaways.

Once, the gold standard was used to determine the value of things. Today, it’s the gas standard, a truly liquid currency.

So, how "gas-worthy" are you?

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